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JUDITH DUTILL
Adult Educator and eLearning Specialist
Design Principles Example:
Style Guide Example for Desktop Publishing Simulation Game
Brand Identity Style Guide
Brand Identity Description: Greater Good Designs is an organization that provides design services for non-profit organizations serving the greater good. We create clear communication and thoughtful designs that celebrate your good works.
Logo
Brand Fonts
We convey clean and minimalist design, using primarily slab serif fonts such as Clarendon LT and sans serif fonts such as Brandon Grotesque.
Color Palette
Approved Logo Use and Placement
Business Cards
Phone number
Email Address
Name
Title
Design services for non-profit organizations serving the greater good.
Name
Title
Phone number
Email Address
Design services for non-profit organizations serving the greater good.
Alternative Logo Presentations
Inverted logo presentation is approved for use on solid colored backgrounds.
Logo presentation without the globe image is approved for use in contexts where the image will negatively affect the readability of the company name.
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