Design Principles Example:
Style Guide Example for Desktop Publishing Simulation Game

Brand Identity Style Guide

Brand Identity Description: Greater Good Designs is an organization that provides design services for non-profit organizations serving the greater good. We create clear communication and thoughtful designs that celebrate your good works.

Plastic Polluted Ocean
White Pathway
Swimming Pool

Logo

Greater Good Designs Logo

Brand Fonts

We convey clean and minimalist design, using primarily slab serif fonts such as Clarendon LT and sans serif fonts such as Brandon Grotesque.

Color Palette

Greater Good Designs Color Palette

Approved Logo Use and Placement
 

Business Cards
 

Phone number

Email Address

Greater Good Designs Logo

Name

Title

Design services for non-profit organizations serving the greater good.

Greater Good Designs Logo

Name

Title

Phone number

Email Address

Design services for non-profit organizations serving the greater good.

Alternative Logo Presentations

Inverted logo presentation is approved for use on solid colored backgrounds.
 

DP Event and Sale Flyer.png

Logo presentation without the globe image is approved for use in contexts where the image will negatively affect the readability of the company name. 
 

Have You elped Someone Toda? Greater Good Designs Social Post